Jumat, 31 Oktober 2008

7 No Cost Tips to Market Your Business


7 No Cost and Low Cost Tips to Market Your Business
by Kathleen Gage

Marketing a business can be fun, exciting and creative. It can also be very frustrating and expensive if one doesn’t know what outcome they are looking for or how to evaluate cost effective methods of marketing.


Over the years people have come to know me for my unique ability to develop low cost and no cost strategies to market and promote a business, product or service. Strategies that have realized incredible returns.

Some of my successes have included:

- Before my last book was published I pre-sold over $8,000 in books
- Over 250 people registered for a recent seminar in less than 2 weeks and the cost to promote was under $25
- One company used my strategies for a career expo and made over $180,000 in consulting fees
- One speaker sold over $23,000 in product sales back of the room at a two hour seminar with strategies outlined in my program

I don’t share this to impress anyone, rather to impress upon you when using the right strategies for your market, you can realize some incredible results.

People have also come to know me as someone who is a stickler when it comes to putting systems in place. My marketing successes are a direct result of the systems I have implemented.

With a bit of forethought, planning and desire, you can successfully market your business in a very effective manner. Below are seven proven strategies sure to increase visibility, leads and sales.

1. Business Cards
Business cards are often one of the most underutilized tools in one’s marketing.
Use the front and back of your business card to gain full benefit. Depending on your market you can put some very valuable information on the back such as a sports schedule, emergency numbers, or special dates people want to remember.

Keep some in your wallet, your automobile, on your desk, and some at home. Be sure to carry them with you wherever you go and be willing to hand them out as opportunity presents itself.

Creatively distribute your card. When you eat out you can leave one with the tip.
If you borrow a library book, use one as a book mark. Hand them to clerks in stores who may know other people who could use your product or service.

When someone gives you their business card be sure to enter their information in your database. Send them a short note or email within 48 hours of meeting them to keep your name fresh in their mind.

2. Send a picture
A great way to keep your name fresh in a customer’s mind is to send them a picture of when they purchased a product or service from you.

Put a picture of a buyer’s auto purchase in a beautiful calendar. Likely, the proud owner of the vehicle will display the calendar for the next 365 days.

For specialty gift shops, when a customer makes a substantial purchase, have a picture taken with the shop owner. Frame the picture and send it to the customer.
Chances are very good the picture will be displayed proudly for friends and family to see.

A dentist who specializes in smile makeovers can easily arrange to have a professional makeup artist and photographer capture the patient’s beautiful new smile. No doubt the patient will be more than happy to show others their new look.

3. Associations
Associations particular to your market are a great resource for marketing. There are associations specific to virtually any industry, job type or business. A quick web search will likely show you how much is available.

A major opportunity within many organizations is the chance to network. Additionally, to make presentations. Along with presentations come publications.
Often, when you do a presentation, you will get a mention in the association newsletter, their Ezine and/or on their website.

In many cases, when an organization has a newsletter or Ezine, they welcome the presenter writing a press announcement for them. It saves them time and often assures you have a better chance of the information making it into the publication.

They may also welcome you writing an article for their publication or website.
This lends itself to pre-presentation visibility. Additionally, you will position yourself as an expert and increase credibility.

Most organizations have the following opportunities that can help you to gain visibility and do some very effective marketing:

-Newsletters
-Internet listings
-Links to you website
-Discounted advertising rates
-Networking opportunities
-Business referral services
-Special recognition events
-Education seminars
-Business and membership directories

In many cases you will need to be a member of the association to take advantage of the multiple marketing opportunities. In other cases membership is not necessary.

4. Committee Involvement
Committee involvement is a great way to give back to the association or community while building visibility for you and your business. In some cases, you may even want to get involved in a committee where you have little experience or knowledge. This will give you an opportunity to stretch yourself and meet and network with individuals you may not have otherwise had the chance to meet.

5. Contests and drawings
Contests are a favorite for many businesses such as restaurants or those that have high foot traffic. Contests are a great way to build your database quickly.
You are generating very hot leads when you have a contest with people who have already frequented your place of business. The key though is to do back -end marketing. Far too many businesses hold contests, get lots of names and do nothing with them. In this case, it is a complete waste of time to hold a contest.
You can advertise a contest to gain new foot traffic in your place of business.
Trade show booths are a great place to hold a contest. Pre-show marketing helps to generate traffic at your booth. Invite people to stop by booth # _____ (whatever your booth is) to enter to win. Creative contests can also generate free publicity.

6. Cross-promoting
Join with other companies who have products or services that compliment yours and promote each other. Let’s say you have a massage business. You could partner with a candle company to sell their candles to your massage clients. They can give out coupons for your massage business. Or the candle company can partner with a gift basket company. Cross-promoting is only limited by your imagination.

This can considerably cut down the cost of business promotion and allow each business to use promotion techniques that might be too expensive to implement alone.

7. Bonuses
Secure special offers from various businesses who want to share a similar market as you. When a customer buys a minimum amount they receive a bonus packet with the various offers from the other vendors. This is a win/win all the way around. The other vendors gain visibility, you have something extra to offer you customers and the customers get incredible value for their purchase.

Be aware of who you cross-promote and joint venture with. You want someone who will be equally committed to a campaign.







by: Kathleen Gage

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7 Keys to Internet Business Success


Starting an internet business can be as simple as opening a Yahoo Store. And as complicated as building your own dynamic e-commerce web site. But no matter how you go about it, you need 7 key ingredients to ensure the success of your internet business.



1. Demand

You can have the most awesome product and the most hi-tech web site, but if you can’t generate demand for your product, your business is doomed from the start. There are many ways to generate demand in the online world. You could advertise in ezines, start an affiliate program, encourage word of mouth, referrals, do joint ventures. Remember, without demand, there will be no sales. And without sales, where does that leave you?

2. Order

When you start getting visitors to your web site, it’s now just a matter of turning them into your customers. Okay, maybe it’s not as easy as it sounds. This is why, once your visitor has decided to become a customer, you have to make sure that it is easy for them to do so. Make sure that your ordering process is easy and straightforward. The less clicks to secure an order, the better.

3. Payment

This is one process of your internet business that you’d definitely not want to get wrong - how money is actually transferred from your customer to you. The most popular means of doing this online is through credit card transactions. Credit cards makes full use of a person’s ‘buy now think later’ attitude. So, your sales would be a lot higher if you accepted credit cards than if you didn’t. This doesn’t mean you shouldn’t have alternative methods. The more payment methods you offer, the easier your customer will find it to pay for your product.

4. Fulfillment

After payment has been made, don’t make the mistake of thinking that the coast is clear. There’s still the matter of delivering your products. If you sell digital products, it is now normal standard to have it delivered instantly. People now expect this, so make sure you set this up. If you sell physical products that needs physical delivery, make sure that you communicate with your customer every step of the way. Ensure them that their goods are on the way. If possible, send them a means to track the movement of their package. Your customers should never feel insecure.

5. Service and Support

Once the sale has been made, it doesn’t stop there. You have to provide excellent customer support. Your internet business customer support will determine, to some extent, whether your customer will request a refund and whether or not they will make repeat purchases. Support abilities of an internet business is getting more and more efficient. So don’t get caught behind. The least you should do is provide timely e-mail support. If you have a busier site, then consider other support methods - online helpdesk, FAQs, live chats, ticket system, knowledge base ….

6. Security

The Internet community is getting more aware of what to look out for in order to protect themselves from many of the net’s less desirable activities. One of which is e-commerce frauds. It is, therefore, up to you to prove to your visitors that they can trust you. Things like using secured server to process payments, can go a long way. Purchase a digital certificate, if you can. Add a physical mail address or a phone number where they can contact you. Anything at all, to give your visitors some peace of mind.

7. Community

Once you’ve received more than just a handful of sales, you should think about starting a community. Making your customers a part of a community, gives them a sense of belonging. Have your community be a part of your product development. Listen to their suggestions. Not only will you get product ideas for your internet business, your sales ratio will increase with every new product release and you will have a loyal customer base.

There you go. Work on these seven keys and you’ll be way ahead of most internet businesses out there on the net today.

by: Bina Omar

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Kamis, 30 Oktober 2008

The Fun Of Starting A New Business


So you had that fantastic business idea, the one that's going to be wildly successful and make you a fortune - even better, you actually did something about it and started your own business. Good for you! Not everyone gets that far. Most people sit and day dream about what they might do if only ....



"The world is full of dreamers, there aren't enough who will move ahead and begin to take concrete steps to actualize their vision" - W. Clement Stone

But you got over the biggest hurdle, that first step and you actually created something.

Well done - you did more than most. Now you have the day to day details of running your business so how do you keep going?

There are several things to look at here:

1. What are you good at and what do you enjoy doing? Make two lists - one of the jobs you like and one of the jobs you don't do very well. Take the second list and have a look at what you might outsource or automate. Do you love doing those accounts or would your time be better spent in forward planning while your accountant does the sums? Must you personally reply to every enquiry or could you create a FAQ which you can post on your website and refer people to by autoresponder? In the early stages of your business you might find you don't have the money to pay someone to do the jobs you hate. Could you swap skills to get the help you need?

2. Why are you doing this? You need to be motivated to start a business and keep it going. The best way to do this is to know what the effort is for. What really moves you to get up in the morning and do what you need to do even when you don't really feel like it? Write your reasons down. Find pictures of that house, or that holiday and put them where you can see them.

3. How do you deal with those bumps in the road? Not everything you do will be perfect - sometimes things you've tried will be a disaster - it's the way you react to problems that matters. If you curl up in a ball and give up at the first sign of failure you'd better not be in business. It's all about attitude.

4. Have a plan and stick to it as far as possible but be prepared to be flexible and open minded. Sometimes the most unexpected opportunities come and you need to be ready to seize them. - as Joe Vitale says 'Money likes speed'.

5. Get a mentor - learn from someone who has done it. Someone to bounce ideas off and who can encourage you when things get tough is invaluable.

And most importantly, never let anyone put you down and never be afraid of failure:

"It is not the critic who counts, not the man who points out how the strong man stumbled, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena; whose face is marred by dust and sweat and blood; who strives valiantly; who errs and comes short again and again; who knows the great enthusiasms, the great devotions, and spends himself in a worthy cause; who at the best, knows in the end the triumph of high achievement; and who, at worst, if he fails at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat" - Theodore Roosevelt.

Don't ever forget that!

by: Sintilia Miecevole

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Rabu, 29 Oktober 2008

Starting a Gumball Machine Business


Are you thinking of starting a vending machine business? If so, gumball vending machines might just be the perfect answer for your needs. Learn how and why gumball vending is profitable by reading the complete article.

Competition and strategies
The most frightful competition where gumball vending machines are considered is candy vending machine, and soda vending machine. Candy vending machines are an alternative to gumball ones, because they are both considered to be sweets. The difference however, is the fact that gumball vending machines are so much cheaper, so they have more popularity among people. Sales from a gumball vending machine are much higher than a candy one. And besides, the gumball vending machines are smaller and can be placed in any food store. A gumball vending machine is first of all a vending machine business niche element. So in order to make profit and be successful in your business, you most certainly must think about positioning the gumball vending machine. Considering the fact that candy vending machines can’t be placed in a local food store - a gumball dispenser is, however, a great replacement, being smaller and much more adaptable to a local store. Kids are the main targets to a gumball vending machine, so placing vending machines in locations where kids go is a major factor in increasing your revenue and developing a profitable vending machine business.

The gumball vending machine business
It’s true that gumball machines produce gum that is extremely cheap, so the price can’t be so high. But think again, because things can be different. Having gumball sold in million pieces a day, you can even make a fortune out of gumball vending machines. Purchasing more than just one gumball machine is the key to increasing your profit. And placing them in children’s way is the key to a successful vending machine business. One of the major factors that can bring you trouble is direct sunlight. Having your gumball vending machine put straight into the sunlight can affect the quality of the gum not to mention the color that will slowly fade away. So, in order to protect your vending machine business, make sure you place your gumball vending machines in a shady cool place for the durability and good maintenance of the quality of the gumballs.

Commissions – a basic strategy in vending
Paying a commission fee to the owner of the store you place your vending machine in, is a must. Usually, you will have to pay a fixed commission. But in many cases the commission is based on the sales, and has to do with the percentage of your sales. Most store owners will only charge you a small fee, because a vending machine is a good advertising source for them as well. Especially, if you have invested in a gumball vending machine, the commission is not highly rated, since the machine itself doesn’t take much space. Though, make no mistake: paying commission is a basic in vending. There are stores that will ask for up to 25% of your sales. This is the case of a major superstore, with great sales itself, that will only do you good if it lets you place the vending machine in its location. Find fresh new vending business information here:
www.vending-machine-expert.com

by: Michael Rad


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Extending the Life of Your Business or Personal Computer Printer


Among the components of a PC system, the printer is the last in the list of parts for upgrade and even for cleaning. This, however, should not be the case. Without a printer, one cannot produce hard copies of important documents.

While printers do not generally bog down (not as often as one’s operating system or cd player), it is still important that people take care of their printers. Unlike personal computers that undergo constant upgrading, printers can be used for years. New printers in the market have basically the same function. Often, the difference lies in the speed, which will only be a point of contention if the printer is used at the office.

To help you keep your printer in tip-top shape even after several years of use, here are some tips that you can follow:

Use the prescribed paper

As it will be mighty expensive to actually purchase the specialized papers that each brand of printer recommends, most people do not actually use them especially with extremely tight budgets. Often, consumers will settle on alternative papers that have more or less similar thickness. Sticking close to the prescribed paper will prevent paper jams and smooth paper feeds during printing jobs. It is also important to note that the quality of the paper can also affect ink consumption. Thin and adsorbent papers will generally use up more ink compared to thick ones.

Another big no-no in using your printer is to feed in crumpled paper. Crumpled paper often results in paper jams that may eventually affect the printer’s performance besides being a tad inconvenient. Scratch papers are also discouraged. Because they have already been used before, scratch papers will not be as crisp as new paper. Another worry is that people often forget to remove staples wires scratch papers before feeding them in the paper tray.

Clean the cartridge

Excess inks during printing jobs settle at the cartridge, thereby affecting the print quality of the printer. This will often result to smudges and dirty prints. To get rid of this ink problem, it is important that you occasionally conduct cartridge cleaning. Your printer comes with a software that will help you through the process. Some, in fact, will even remind you of a scheduled cleaning in case you forget.

For instance, with HP printers, cartridge inkjet cleaning involves printing a one pager of nothing but ink. Using all four colors, cyan, magenta, yellow and black, the procedure removes hardened blocks of ink that have settled at the bottom of the cartridge.

Clean the inside of the printer

Blowing out the dust with pressurized air canisters made for this function is especially useful to extend the life of your printer. Dust and dirt will settle in even if your computer unit is ensconced in an air-conditioned room. When neglected, dirt can affect print quality and the flow of printing jobs.

Following these tips can extend the life of your printer by many months, if not years!


by: David Arnold Livingston

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Minggu, 26 Oktober 2008

7 Easy Ways to Make More Money in Network Marketing

Hit a snag lately? Haven’t been able to recruit any new agents? Is you network marketing job paying less and less because you can’t generate any sales? You don’t have to fret! With these easy network marketing tips, you can revitalize your sales pitch and methods in no time at all!

1. Contacts
Remember that your contacts are your most valuable asset. Who are your contacts? The people you see on the streets? Your next door neighbor?

When considering whom to invite, try those closest to you first. This is because they are most likely to be more open to your suggestions and will be willing to do you a few favors (such as buying that detergent you are hawking). The great thing about this is that they will really mind plunking a few bucks to help jumpstart your business. And when they see that you are doing well, they could very well join you as well.

When you run through the whole list of you clan, what will that leave you with? You will of course have to go to those people that next in line with regards to closeness or affinity to you. And what if that gives out too?

You can always adopt a friendlier stance and chat up that neighbor you never talked to. You could meet new people on the bus and on the train. But remember, you have to like them as people first. Don’t go about and look at them like walking piggy banks. People will know if they are being looked upon as ‘things.’ Always regard them highly and get to know them. Build their trust. The truth is, the friendships you build will be the true reward, and the sales will be just a side dish.

Always ask for referrals from your contacts. This is another sure way to increase your prospects.

2. Believe
If you yourself do not believe in your product, chances are you won’t be able to sell it to others. Remember, nothing promotes a product better that a satisfied customer. Let others see you using the product. Say glowing things about it. And most of all, let all that you say be true. If your customer finds out you weren’t being honest, you could ruin your business relationship.

When you choose a network business, take into consideration their product. See if you can believe in it and pitch for it effectively.

3. Recruit the right people
Don’t just recruit anybody. Make sure the people you recruit share an unbridled passion, and tireless work ethic with like you. If you don’t chances are, they will drop out of the networking business and you will not be able to build your downline.

4. Don’t force the issue
When trying to close a sale, don’t force the issue. If you do, people will get suspicious as to why you are doing so. Are selling them counterfeit items? Are you only interested in your profit and not in your customer’s satisfaction? Always keep this in mind: the customer always comes first. Please them, and the profits and windfall from these relationships will follow.

5. Look the part
When recruiting others, you can’t say, “You will get rich with network marketing,” and look shabby all the while. They’d say, “I thought you got rich from this thing, why do you look like you didn’t.” People will want to see a visible sign of success. You are their only reference point. If you are not convincing as a successful networking agent,

6. Hang in there
Perseverance is a virtue. If money grew on trees, you’d still have to wait for them to grow. Remember the old adage: try and try, until you succeed. Remember that your goal is not to just to get money, but to build upon a good income generating business.

7. Evolve
Don’t be satisfied thinking that your techniques at recruiting will forever be effective. Although there are basic principles that should be followed, you can forever improve on your techniques. Today’s society is constantly evolving. If you want to catch up with them, you have to evolve in your marketing strategies as well.

Try ‘Em
Try these tips. They are sure to give you more confidence in your network marketing strategy!

About the author:
Daegan Smith is the leader of the fastest growing team of successful home business enterpernuers on the net. Find out how we're creating financial freedom all across the globe and how to get in on the action FREE =>http://www.comlev.com Team Blog: http://www.turnkeyinternetbusiness.blogspot.com

by: Daegan Smith

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Jumat, 24 Oktober 2008

5 Powerful Rules for Writing Advertising That Sells!


As you begin to write your sales copy for your advertisement keep one thing in your mind…Everything you put into the must point out a specific benefit to your prospect.

Ask yourself as you write, “How will this help to get my prospect to act now?”

Always focus on the prospect, no matter what everyone else says or thinks. Tell them you’ve got a solution to their wants, needs desires, RIGHT NOW! The purpose is to get them to act.

1. Identify the prospect pain. (Research your target prospect to understand this)


2. Make them really feel it (they will do more to avoid pain than they will to gain pleasure…so really hit them between the eyes)

3. Let them know you can take it away right now. (Go into absolute detail here)

4. Let him know the pain will stay unless they act now. (Remind them of the pain they are currently feeling. Go into detail here as well)

5. Remove the risk of taking action for them. (make it so simple and risk free, they would feel silly not using your product or service)


Write your ad as though they are sitting beside you. You know their needs, wants and desires intimately because you have now done your research thoroughly.

Write the same way, as you would have a conversation. Use a friendly, matter of fact manner, (Don’t beat around the bush! This is serious)

Read it back to yourself out loud, putting yourself in their shoes.

Do you feel the pain? Can you truly empathise with him? Use short sharp spunky words. These will get more reaction from them.

Tell them exactly what you mean and what they need to do in a step-by-step way. Make it as simple as possible.

Take the risk out of it with a very strong guarantee. This will earn their trust for your product or service. They’ll feel like they got absolutely nothing to lose.

Make it as easy for them!

Make it interesting. If they get bored by what you have to say…so will lots of other prospects. Make the phone number, e-mail address, coupon, or whatever it is, easy to see and simple to use!

Make this information plain as day. Make them feel special, important and worthwhile.

You will win their loyalty.


About the author:
Smarter Business Leads specialize in using Low Cost Advertising & Marketing Ideas that will explode your businesses cash register. Check them out at www.smarterbusinessleads.comif you hurry they may even send you a free report go to www.smarterbusinessleads.comnow

by: Scott Wilson

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3 Crucial Elements For Jumping Sales Numbers

Marketers from every niche have common ground when it comes to bills. Yeah, every month there’s a new stack of bills demanding to be paid. Will there be enough profit to slide right through bill paying time without a flinch? Or do you find yourself fretting about whether you’ll even break even? You don’t have to be victimized by envelopes and 8x10 sheets of paper. Implement these 3 techniques to boost your sales.

1. Find More Customers
The first thing that comes to mind when we think of making more money is getting more customers through our doors. In fact, the majority of advertising focuses on doing just that. There are several things you can do to entice more customers to buy from you.

Implement Follow-Ups
Marketing gurus have discovered that follow ups can increase your customer conversion rates by as much as 50%. Now, that’s a whopping improvement! Don’t let potential customers fade away. Keep the doors for future communication open, and watch the drastic growth in your profits.

Encourage Referrals
Every satisfied customer will tell 3 friends or family members about your business - without encouragement. Imagine what would happen if you start rewarding their efforts.

Get Free Publicity
Nearly everyone keeps a sharp eye on the local news. Hey, it’s funner to know what’s going on when you personally recognize the names and faces in print! Find ways to make your business newsworthy and catch the attention of potential customers without even paying advertising fees.


2. Sell More Per Customer
Think about it... how can you get every customer that walks through your doors to spend more money before walking back out the doors? Here are 3 sure-fire, profit increasing tips:

Increase your prices.
Hey, that might not be as bad as you think. Along with the price increase, focus on increasing the perceived value of your product. Yeah, we all expect to pay a little more for high quality stuff. Not everyone is bent on finding the absolute cheapest price in town... they may be more interested in lasting quality.

Add some higher end products or services to your business.
It’s never wise to put all of your eggs in one basket. That’s why wise marketers diversify their products and services. Think of it this way... higher priced products may not make as many sales, but each sale will bring in a much greater profit. You don’t need to make as many sales to come out on the best end of the deal.

Upsell
Offer every customer an additional product that accents his current purchase at the register. Hey, maybe they forgot they’d need batteries to go with the toy they're getting for their niece's birthday gift! You can be a hero... a richer hero.

3. Sell More Often
The fact that it’s easier to sell to the people who know and trust you is obvious. Sometimes we get so focused on new customers that we miss the gold mine in our own back yard. Take advantage of the hard work you’ve invested in winning the loyal customers you already have with these ideas:

Create a Special Deal
Show your customers you appreciate them and understand their needs with a special offer catered just for them. You’ll be thanking them, and selling more in the process.

Add New Products
Increase the number of products you already have available - especially products that your customers have asked for. They’ll know that you’re looking out for them, and you’ll take their thanks to the bank.

Communicate
Resell yourself on a regular basis. Don’t forget to let them know about upcoming specials that they’ll appreciate. Most of all... keep selling them on the benefits of the products or services you offer.


About the author:
Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.comand you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.

by: Allyn Cutts
Copyright 2005 Cutts Group, llc

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1 Business Building Tool in Network Marketing

Ever wonder why one person succeeds and another fails in MLM? Or why someone has massive success in a company, then leaves, goes someplace else, and never, ever again duplicates that success? Or why some people spend 5, 10, even 20 years in network marketing with NO success...

Yet they never quit!

Or how an industry that does so many things so wrong can still be so popular ...

This Tool Can Change Your Life

On December 12, 2004, our team released the ebook "Success In 10 Steps", the story of what we have learned from 26 years in MLM.

The feedback has been astonishing.

People say, "I could have written that book!

That was my story.

Why did you steal my story? How could you know exactly what I went through?"

Back in 1991, my mentor was making full-time income from MLM.

He retired from that company and actually joined over 100 network marketing companies in the next few years, to figure out how this industry really works: the good, the bad, the ugly.

Here's what he did:
1. Got on dozens of company conference calls
2. Organized & categorized companies, products, compensation plans, distributor kits, & marketing materials to compare each company with all the others
3. Studied their business models, to understand what kind of behavior certain business models drove
4. Studied how different "upline gurus" trained (or did not train) their people

This process answered all the mysteries. It also revealed some valuable, valuable secrets about network marketing.

Example #1:

The hard-driving, closing salesperson is about 8% of the population. And those 8% have convinced the other 92% that the 8% are right and the 92% are wrong.

How did they do that?

Because that is what THEY do. It works for them, so they have total confidence they are right, and when you feel their confidence, you KNOW they must be right, so you do what they tell you.

92% of the world's population is sales-resistant.

They do not like to be sold, and they do not want to become that pushy, aggressive salesperson nobody likes. Yet when they join MLM, some upline leader tells them,

"Make a list of your friends and family. Call them up. Get 'em into the business. You need to hear 100 'No's for every 'Yes'.

Guess what?

It still only works for the 8%.

If you let them mesmerize you, you can wander aimlessly in the "failure" desert for years...

Maybe forever.

The Choice Is Yours

You can't become something you hate in order to be successful. This model works for the 8% who are real salespeople.

It's a disaster for the rest of us...

A very bad business model.

Example #2:

Every person on the planet has to be educated in the skills of what they're doing.

Whether you're a doctor, carpenter, plumber, ditch digger ... whatever you are... You've got to be taught the skills of that business.

And what "Success In 10 Steps" does for people is, it gets them to realize,

It's not your fault! The people teaching you didn't know any better.

They weren't bad people. They weren't lying to you intentionally. They just didn't know any other way to do the business.

Do you think you can wake up one morning and say, "I'm going to be a doctor!"

And you go down and join a company, get a distributor kit for 50 bucks, and you're a doctor?

Of course not. That's ludicrous.

How about a carpenter?

No way. You have to learn pitches and square and level and plumb.

You have to be taught the skills. Yet people get in network marketing, and they're told,

"Call your friends & family." It's the biggest fallacy in the industry.

Network marketing is not a sales business.

It's a teaching & mentoring business.

When you build people, people will build your business. Those upline guru leaders will tell you,

"Well, you didn't make enough phone calls. You're a loser. If it's to be, it's up to me." Have you heard all that stuff?

I bet you believed it, too, haven't you?

Why This Ebook Is Such a Hot Tool For Building Your Business

So the ebook really opens people's eyes to the fact that they've been lied to. You must do your business with people who WANT to be in business with you. You have to sell product to people who LOVE the product and want to buy it. That only comes through target marketing.

We learned early-on about targeted marketing.

Only talk to people who have raised their hand and want what you have.

Well, guess what? EVERY person who downloads "Success In 10 Steps" is trying to figure out why MLM is not working for them. When you call them up, they could be in a company already. They could be working the business a year or 2 or 5, 7, 10 years. But why would they download that ebook?

They're divulging some critical information. The business is not working for them.

They want to figure out what the problem is. And they're looking to you for help. THAT is the basis of a long-term relationship, and THAT is the effect you can create with "Success In 10 Steps."

See for yourself. Download your copy now.

About the author:
Jerry Olthoff lives in Apache Junction, AZ, with his wife, Dr. Nancy Olthoff, and their 2 mini-dachshunds. For years he owned an insurance agency. Now he helps people achieve success in network marketing. Get your complimentary copy of "Success in 10 Steps" at http://drolthoff.bigmlmlies.com/?mad=2823

by: Jerry Olthoff

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